Measurement of cognitive attainment is easily accomplished, however, measurement of students' feelings, attitudes, concerns and values is difficult to accomplish.The purpose of the present research was to measure galvanic skin response (GSR) reactions of students to multi-media programs which were created to effect attitude change toward biological concepts in nonscience majors, and to thereby identify learning strategies or combinations of strategies that produce emotional and physiological reactions.The electronic response (ER) system of the Department of Biology at Ball State University was utilized in conducting the study. ![]() Educators frequently neglect efforts to evaluate the affective components of instructional programs even though most agree that the affective domain is as important, or even more important, than the cognitive domain in learning.
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